Urban Outfitters Brand-Identity Black Friday Concepts
Designed initial concepts for print editions of in-store + social.
Digital team used assets & styles from various files to create large-scale digital campaigns. These designs lived cross-functionally as they were originally designed in RGB, converted to CMYK & separated into spot colors for larger posters.
Giant tickets, vibrating colors, and starburst iconography are ever present as Black Friday continues to be a prominent sale at UO.
Digital assets on UO sites (not displayed) from Jackie Jensen, Nicole Morris, and Hannah Norland
CD on Brand ID from Ian Rousey
Thoughtful input from Steph Miller
Print Mastery from Joe Ives
Signage for Lonely Ghost Pop-Up in one of UO’s Chicago stores
Email & Food Signage for UO x Baggu Event at Herald Square, NYC
Urban Outfitters SXSW 2022 Graphic Design
Including
2-C Spot color printed posters on uncoated white
Batik Tie-Dye screen-printed bandanas
Nalgene screen-printed water bottles
Tyvek + plastic wristbands
1-C screen-printed T-shirts Staff & Giveaway
Stage Banner Backdrops
Digitally printed tattoo sheets
Custom heat press + decals
Stickers, art posters, instax frame handouts
Menu posters + Drink Posters
Social + Digital Assets
Window Vinyls
CD: Ian Rousey
Giveaway, Printing, Copywriting Production: Arielle Passenti
Production Design Assistance: Connie Chang & Yuki Obayashi
1: In-house Staff Tee
2: Concepts for clothing embroidery hits (ie. anything)
3: Olivia Rodrigo at Urban Outfitters Poster Sketch
4: UO Spring 2023 “stickers”
5. Sisterfriend Jewelry, Philly Logos
6. Queer Pool League Graphic, Philly
7. Pagan-themed Party Graphic
Packaging for UO Home 2019-2024
Collaborative effort among all. Studio photographs include projects from many designers including myself. At UO, we work on various packaging projects, all following a standard guideline and general art direction. People from the in-house photo studios can be credited with the better photography images.
Classes we work within include Kitchen Accessories, Lighting, Candles, and Novelty Items. Novelty items can extend to product design like the Spalding Basketball artwork.
Much of the core direction can be credited to designers such as Margherita Urbani & Kasha Killingsworth. Both of whom gave me a lot of foundational packaging skills.
Additional past & present designers include(d): Connie Chang, Salma Alonso, Yuki Obayashi, Abaigh Casey, JP Abascal, Kasha Killingsworth, Maisie Wills…
Current CD is Ian Rousey
Riff Raff Video Spalding Basketball
Urban Outfitters Spring 2022 Campaign Art
Urban Outfitters Back to School 2021 Campaign Art
Urban Outfitters Spring 2021 Campaign Art
Seasonal Art posters for in-store display + myriad of other things
ACD: Ian Rousey
ECD: Victoria May
AAD: Kasha Killingsworth (former)
Copy team at UO provided select phrases and wording
We reconstructed my South Philadelphia row house into a house party/art show.
Dollhouse was curated by myself and Emily K Small. Centered around a theme of transitional youth, this showcased illustrations, woven knits, zines, video installations, clothing, and sculpture.
In order to find more of the philly art/design scene we decided we wanted to create something more central to both of us instead of trying to interject into something that was already set and stone.
So we set a date, make some spreadsheets, came up with a design, and went from there.
Twenty-two artists who showcased artwork, and from that we had a larger outreach within Philly and to the outskirts of Providence RI. We packed the house with at least one hundred people in attendance, and had a number of t-shirt, zine, and print sales throughout the show.
Here is a gif + handbill I created for the event along with some prints I sold.
The instagram account can be seen here.
Previous ACD: Daniel Kent
Current ACD: Victoria May
CD: Ian Rousey
AD: Steph Miller
Designing for UO Print including store retail posters, tote bags, holiday gift cards, stickers, hangtags, and social graphics.
ACD: Daniel Kent
ACD: Kevin McGuinness
AD: Victoria May
Designing for the UO site, including digital banners, mobile ads, paid media, and animating emails.