Urban Outfitters Seasonal Art

Urban Outfitters 2024 Black Friday Concept: “Internet Inception”

Urban Outfitters SPR 2022 Campaign Art

Urban Outfitters BTS 2021 Campaign Art

Urban Outfitters SPR 2021 Campaign Art

ACD: Ian Rousey
ECD:Victoria May
AAD: Kasha Killingsworth (former)

Urban Outfitters SXSW

Urban Outfitters SXSW 2022 Graphic Design

Including

2-C Spot color printed posters on uncoated white
Batik Tie-Dye screen-printed bandanas
Nalgene screen-printed water bottles
Tyvek + plastic wristbands
1-C screen-printed T-shirts Staff & Giveaway
Stage Banner Backdrops
Digitally printed tattoo sheets
Custom heat press + decals
Stickers, art posters, instax frame handouts
Menu posters + Drink Posters
Social + Digital Assets
Window Vinyls

CD: Ian Rousey

Giveaway, Printing, Copywriting Production: Arielle Passenti

Production Design Assistance: Connie Chang & Yuki Obayashi

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EVENT SIGNAGE

Email & Food Signage for UO x Baggu Event at Herald Square

Live Drag Poster for UO’s College State, PA Store

FX & Hulu Title Cards Concept

Signage for Lonely Ghost Pop-Up in one of UO’s Chicago stores

UO Packaging & Product

Packaging for UO Home 2019-2024

Collaborative effort among all. Studio photos include projects from many designers including myself. At UO, we work on various packaging projects, all following a standard guideline and general art direction.

Classes we work within include Kitchen Accessories, Lighting, Candles, and Novelty Items. Novelty items can extend to product design like the Spalding Basketball artwork. Recently, we had fun designing some Pretty Shitty Cakes collab.

Much of the core UO Home packaging direction can be credited to designers such as Margherita Urbani & Kasha Killingsworth. Both of whom gave me a lot of foundational packaging skills.

Additional past & present designers include(d): Connie Chang, Salma Alonso, Yuki Obayashi, Abaigh Casey, JP Abascal, Kasha Killingsworth, Maisie Wills…

Current CD is Ian Rousey

Riff Raff Video Spalding Basketball

UO & Parade Activation

Previous ACD: Daniel Kent

Current ACD: Victoria May

CD: Ian Rousey

AD: Steph Miller

UO x Parade Activation including posters, handbills, wheat pasting, and branded merch.

Printed Ephemera

1. LadyBug Hauling - Biz Cards
2. UO Jharoka Staff Tees
3. “Baggu-Style” shopper concepts
4. Pride Campaign Sketches + textures
5. Olivia Rodrigo x UO Poster Sketches
6. Sisterfriend Logos
7. Queer Pool Community Logos