Urban Outfitters 2024 Black Friday Concept: “Internet Inception”
* Concepting included
Urban Outfitters Spring 2022 Campaign Art
Urban Outfitters Back to School 2021 Campaign Art
Urban Outfitters Spring 2021 Campaign Art
Seasonal Art posters for in-store display + myriad of other things
ACD: Ian Rousey
ECD:Victoria May
AAD: Kasha Killingsworth (former)
Copy team at UO provided select phrases and wording
Urban Outfitters SXSW 2022 Graphic Design
Including
2-C Spot color printed posters on uncoated white
Batik Tie-Dye screen-printed bandanas
Nalgene screen-printed water bottles
Tyvek + plastic wristbands
1-C screen-printed T-shirts Staff & Giveaway
Stage Banner Backdrops
Digitally printed tattoo sheets
Custom heat press + decals
Stickers, art posters, instax frame handouts
Menu posters + Drink Posters
Social + Digital Assets
Window Vinyls
CD: Ian Rousey
Giveaway, Printing, Copywriting Production: Arielle Passenti
Production Design Assistance: Connie Chang & Yuki Obayashi
Packaging for UO Home 2019-2024
Collaborative effort among all. Studio photos include projects from many designers including myself. At UO, we work on various packaging projects, all following a standard guideline and general art direction.
Classes we work within include Kitchen Accessories, Lighting, Candles, and Novelty Items. Novelty items can extend to product design like the Spalding Basketball artwork. Recently, we had fun designing some Pretty Shitty Cakes collab.
Much of the core UO Home packaging direction can be credited to designers such as Margherita Urbani & Kasha Killingsworth. Both of whom gave me a lot of foundational packaging skills.
Additional past & present designers include(d): Connie Chang, Salma Alonso, Yuki Obayashi, Abaigh Casey, JP Abascal, Kasha Killingsworth, Maisie Wills…
Current CD is Ian Rousey
Riff Raff Video Spalding Basketball
1. LadyBug Hauling - Biz Cards
2. UO Jharoka Staff Tees
3. “Baggu-Style” shopper concepts
4. Pride Campaign Sketches + textures
5. Olivia Rodrigo x UO Poster Sketches
6. Sisterfriend Logos
7. Queer Pool Community Logos
“SAUCY” Dinner Party w/ cook from Pizza Shackamaxon + Pizza Richmond
Screen-printed flyer, motion graphic projection, digital gif
Signage for Lonely Ghost Pop-Up in one of UO’s Chicago stores
Email & Food Signage for UO x Baggu Event at Herald Square, NYC
Urban Outfitters Brand-Identity Black Friday Concepts
Designed initial concepts for print editions of in-store + social.
Digital team used assets & styles from various files to create large-scale digital campaigns. These designs lived cross-functionally as they were originally designed in RGB, converted to CMYK & separated into spot colors for larger posters.
Giant tickets, vibrating colors, and starburst iconography are ever present as Black Friday continues to be a prominent sale at UO.
Digital assets on UO sites (not displayed) from Jackie Jensen, Nicole Morris, and Hannah Norland
Glitch "Buy One, Get One" Typeface designed by Steph Miller.
CD on Brand ID from Ian Rousey
Extended thoughtful input from Steph Miller
Print Mastery from Joe Ives
Logo Series - 2023-2024
$ALE VIDEO
* Motion Experiment in style of “brainrot”
* Noting to marketing campaigns of Nutterbutter
* Hinting to nostalgia of GeoCities
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2024 House Party: KnewNew 2.0, (my loft)
Gif film photography by Calvin Leon calvinleon.com
* Sponsored by COUNTDOWN!
Airbrushed mural by Hieromaar
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*Graphic for coworker's B-day PARTY
* Pagan style was requested
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2019 House Party Art show: Dollhouse, (my house)
* Personal project showcasing 16 artists, designers, and ceramists
* Developed branding for show along with event planning + production
Previous ACD: Daniel Kent
Current ACD: Victoria May
CD: Ian Rousey
AD: Steph Miller
Designing for UO Print including store retail posters, tote bags, holiday gift cards, stickers, hangtags, and social graphics.
